相对传统营销，网络营销优势体现在______。
- A.能直接接触产品实体
- B.能更好地提供个性产品及服务
- C.能售出更高价格
- D.能更好地体现以商家为中心服务理念
正确答案及解析
正确答案
解析
本题考查网络营销相关基本概念。与传统营销方式相比，在网络营销中，消费者不能触摸到产品实体，所以网上产品以提供信息为主要内容，利用计算机声、像及多媒体等功能将产品性能、特点、品质以及为用户提供服务显示出来。传统营销只能对现有产品开展营销活动，由于成本和信息原因，也很难做到针对每个消费者提供个性产品或服务。而网络营销通过开展网上交流，了解消费者需求和市场趋势，寻求市场机会。通过在网上设立消费者意见专栏和自我设计区，征求消费者对产品意见和建议，允许消费者在网上对自己订购产品颜色、样式、配件等组合提出要求，可为消费者实施“定制营销”，从而最大限度地满足消费者个性化需求，为消费者提供个性化服务，更好地体现了以消费者为中心服务理念。由于网络营销费用大大低于传统营销费用，并且网上商品交易价格完全公开，某一企业产品价格要受到同行业、同类产品价格约束，因此网上产品价格具有传统营销不可比拟价格优势，通常其价格会低于传统市场价格。
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