网络社区营销缺陷和不足体现在（ ）上。
- A.广告投放精准度
- B.营销效果评估
- C.营销互动性
- D.营销成本
正确答案及解析
正确答案
解析
网络社区营销是网络营销主要手段之一，就是把具有共同兴趣访问者集中到一个虚拟空间，达到成员相互沟通目，从而达到商品营销效果。其主要作用包括（但不限于）：①可以与访问者直接沟通，容易得到访问者信任；②为参加讨论或聊天，人们愿意重复访问相关网站；③作为一种顾客服务工具，利用BBS或聊天室等形式在线回答顾客问题；④可以与那些没有建立自己社区网站合作，允许使用自己论坛和聊天室；当然，这些网站必须为进入社区建立链接和介绍，这种免费宣传机会很有价值；⑤建立了论坛或聊天室之后，可以在相关分类目录或搜索引擎登记，有利于更多人发现你网站；⑥方便进行在线调查。网络社区营销不足有三点：1、同质化现象严重，2、营销效果评估难以评估，3、对网络营销起到反作用。
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