E-mail营销效果评价指标中，邮件信息传递评价指标是______。
- A.送达率
- B.用户增长率
- C.转化率
- D.邮件开信率
正确答案及解析
正确答案
解析
本题考查E-mail营销效果评价指标知识。邮件信息传递评价指标包括：①送达率。邮件送达率显示邮件进入用户邮箱比例，它是评价E-mail营销效果重要因素。邮件送达率=(邮件送达总数divide邮件发送总数)×100%其中，邮件送达总数由邮件自动回复系统提供，邮件发送总数由邮件群友系统提供。②退订率。订阅用户点击邮件中退订链接后，其E-mail地址将从数据库中删除，E-mail营销系统后台应做相应记录。退订是无法避免，但退订率如果不正常话，如达到20%～30%，这时就必须对发送邮件进行认真审查了。本题中用户增长率属于获取和保持用户资源评价指标，转化率属于用户回应评价指标，邮件开信率属于用户对信息接受过程评价指标。
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