利用E-mail进行广告活动不正确方式是______。
- A.邮件“主题”要鲜明，以吸引收信者阅读
- B.让客户主动索取广告
- C.同时给众多客户发信，一般应采取“明发”方式
- D.同时给众多客户发信，一般应采取“暗发”方式
正确答案及解析
正确答案
解析
本题考查如何正确利用E-mail进行广告活动。电子邮件又称邮件列表广告，利用网站电子刊物服务中电子邮件列表，将广告加在读者所订阅刊物中发放给相应邮箱所属人。正确利用E-mail进行广告活动，需要注意以下问题：正确书写邮件内容。邮件“主题”一定要鲜明，能说清信大意，以吸引收信者阅读，避免被当作垃圾邮件被删除。选择正确发信方式。为了提高效率，减少读者麻烦，每份E-mail要反复测试。不要对未经过分析和过滤地址发送电子邮件，一定要明确地知道在给谁发信，否则不但效率低下，而且容易被人列入黑名单。同时给众多客户发信，一般应采取“暗发”方式。让客户主动索取广告。通过为客户提供一定免费服务来发送邮件广告。
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