网络营销对网络商务信息收集要求不包括______。
- A.信息时效性
- B.信息准确性
- C.信息海量性
- D.信息经济性
正确答案及解析
正确答案
解析
本题考查网络营销对网络商务信息收集要求。网络商务信息收集是指在网络上对商务信息寻找和调取工作，是一种有目、有步骤地查找和获取信息行为。网络营销对网络商务信息收集要求是及时、准确、适度和经济。所谓及时，就是迅速、灵敏地反映销售市场发展各方面最新动态，即信息要有时效性；所谓准确，是指信息能够真实地反映客观事实，虚假性失真度小；适度是指提供信息要有针对性和目性，不要盲目投放，应适度掌握收集信息范围和数量；经济性是指如何以最低费用获得最有价值信息，在保证信息及时性、准确性和适度性同时控制其经济性。
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